About Us — The Story of Elliot & Grace
Every brand has a beginning. Ours began with a mother’s dream.
I’m Amelia, and I started Elliot & Grace as a heartfelt attempt to support my two greatest inspirations — my children, Elliot and Grace. In the early days I worked from the kitchen table, sketching late at night while the house was quiet. There were moments of doubt and tears, wondering how to turn passion into purpose and how to make ends meet. Each order that arrived felt like more than a sale — it was encouragement, a small light that kept me moving forward.
From those humble beginnings Elliot & Grace grew into a community centered on love, strength, and style. What started as a small online shop became a place where fashion meets authenticity and where every piece carries meaning. We believe fashion is not only about what you wear, but how it makes you feel.
Our collections are designed to reflect confidence, grace, and individuality. They blend timeless elegance with modern simplicity so you feel effortlessly empowered in every moment of your life.
We stand for more than clothing. We stand with people who rise after setbacks, who value honesty in craft, and who use style as a true form of self-expression. Our mission is to create designs that move with you, reflect your spirit, and remind you that confidence is the most beautiful thing you can wear.
Every design carries a piece of our journey — from the first sketch to the final stitch. We work closely with trusted partners to choose fabrics, refine details, and ensure quality and comfort are never compromised. Beauty lives not only in how something looks, but in how it feels when you wear it day after day.
Today, when I look back, I see more than a fashion brand. I see a story of perseverance, family, and gratitude. Elliot & Grace is named after my children, and it also belongs to everyone who believes in the power of love, the strength of self-expression, and the quiet grace that comes from being fully yourself.
With love,
Amelia, Elliot & Grace